DURABLE - Made from superior, durable, scratch-resistant nylon fabric/PVC material - it is strong enough to rest on to float  
LIGHTWEIGHT - won't drag and slow you down
STORAGE OF PERSONAL ITEMS - keeps personal belongings dry such as keys, credit cards, and phone
VISIBILITY IN OPEN WATER - the bright color (orange is the best and most visible color in open water) can be seen by people boating, fishing and frinds on shore